Customer Domain¶

Manage customer identity profile consent and engagement.

At a Glance¶

Object Relationships¶

erDiagram
    ADDRESS }o--|| CUSTOMER : "belongs-to"
    CLIENTELING_SESSION }o--|| CUSTOMER : "belongs-to"
    CONSENT }o--|| CUSTOMER : "belongs-to"
    CUSTOMER_PROFILE }o..o{ CUSTOMER : "references"
    CUSTOMER_SEGMENT ||--o{ CUSTOMER : "contains"
    CUSTOMER_SEGMENT }o--|| CUSTOMER_PROFILE : "derives-from"
    CUSTOMER ||--o{ CUSTOMER_PROFILE : "contains"
    DECISION_RECORD }o..o{ CUSTOMER : "references"
    SENTIMENT_INSIGHT }o..o{ CUSTOMER : "references"

Business Objects¶

Capabilities¶

Events¶

Created (10):
CustomerRegistered ClientelingSessionCreated ClientelingInteractionRecorded AddressAdded CustomerSegmentCreated CustomerCreated ConsentRecorded RecommendationGenerated DecisionProposed SentimentInsightProduced

Transitioned (11):
CustomerIdentified CustomerMerged CustomerConsentRevoked CustomerSegmentAssigned CustomerSegmentArchived ConsentWithdrawn ConsentDeclined ConsentExpired DecisionApproved DecisionOverridden DecisionExecuted

Updated (11):
CustomerUpdated CustomerPreferencesUpdated CustomerConsentUpdated AddressUpdated CustomerSegmentUpdated CustomerProfileUpdated CustomerProfileViewed CustomerInteractionLogged CustomerConsentUpdated ConsentUpdated RecommendationResponded

Calculated (1):
CustomerSegmentCalculated

Processes¶

• Checkout checkout — A confirmed order is created with payment authorised, promotions applied and loy
• BOPIS bopis — A customer can place an order online and collect it from a physical store on the
• Endless Aisle endless-aisle — A store associate can sell items not physically present in-store and fulfil them
• Clienteling Sale clienteling-sale — A store associate can complete a personalised assisted sale using customer histo
• Voucher Redemption voucher-redemption — A customer can redeem a gift voucher or store credit as full or partial payment
• Reserve and Collect reserve-and-collect — Customers can reserve items online and collect them in store without full paymen
• BORIS boris — A customer can return an online order at any physical store and receive a refund
• Return Anywhere return-anywhere — Customers can return items to any store or channel regardless of the original pu
• Exchange Anywhere exchange-anywhere — Customers can exchange items at any store regardless of the original purchase ch
• Loyalty Enrollment loyalty-enrollment — A customer can join a loyalty programme and immediately start earning points and
• Customer Registration customer-registration — A new customer can create a verified identity profile that enables personalised
• Promotional Campaign Launch promotional-campaign-launch — A promotional campaign is activated across targeted customer segments and channe
• Loyalty Tier Upgrade loyalty-tier-upgrade — A loyalty member's tier is evaluated after a qualifying purchase and upgraded if
• Customer Consent Update customer-consent-update — A customer's marketing and data-processing consent preferences are updated acros
• Decision Review and Execution decision-review-and-execution — A material automated decision is approved, overridden, expired, or executed by t
• Service and Repair Management service-and-repair-management — A service or repair commitment associated with a customer order is created, sche
• Retail Media Attribution retail-media-attribution — A sponsored offer is activated for eligible audiences and has its approved close

APIs¶

Applications¶

• POS pos (system of engagement)
• eCommerce Platform ecommerce-platform (system of engagement)
• Clienteling App clienteling-app (system of engagement)
• Associate Workspace associate-workspace (system of engagement)
• CRM crm (system of intelligence)
• Decision Intelligence Service decision-intelligence-service (system of intelligence)
• Social Intelligence Service social-intelligence-service (system of intelligence)

Validation Rules¶

Semantic Constraints¶

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