🔗 CRM — Integration Patterns¶
Outbound Integrations¶
Integrations where CRM is the initiating party.
| Target | Style | Trigger | Description |
|---|---|---|---|
| eCommerce Platform | 📦 Batch Sync | scheduled-nightly |
The CRM exports a nightly delta of customer profile updates to the eCommerce Platform to keep preference, segment, and c |
Inbound Integrations¶
Integrations where CRM is the receiving party.
| Source | Style | Trigger | Description |
|---|---|---|---|
| Clienteling App | 🔄 Synchronous API | associate-lookup |
Associates use the Clienteling App to retrieve a unified customer 360 view from the CRM — purchase history, preferences, |
| OMS | 📨 Event-Driven | order-completed |
Completed orders are published as events and consumed by the CRM to update the customer's purchase history, lifetime val |