🔷 Retail Media Attribution¶
| Field | Value |
|---|---|
| Process ID | retail-media-attribution |
| Classification | 🔷 management |
| Trigger | 🔷 scheduled |
| Outcome | A sponsored offer is activated for eligible audiences and has its approved closed-loop exposure and conversion outcome recorded separately from core pricing and promotion state. |
Domains Involved¶
🎁 promotion 👤 customer 📋 order 🛒 commerce
Capabilities Orchestrated¶
ONT-008: This process orchestrates the following capabilities across domain boundaries.
| Capability | Domain |
|---|---|
| Retail Media Management | 🎁 promotion |
| Customer Consent | 👤 customer |
| Customer Segmentation | 👤 customer |
| Promotions | 🎁 promotion |
| Order Management | 📋 order |
Applications¶
Services¶
activate-sponsored-offerrecord-sponsored-offer-exposureattribute-sponsored-offer
Business Objects¶
sponsored-offercustomerorderpromotion
Part of the UC-BoK Business Process Catalog · All Processes · Process Graph · Graph Catalog