📦 Return Rate¶
Alias: RR Domain: Fulfillment · Category: Quality · Unit: % · Direction: ↓ Lower is better
Percentage of sold units returned by customers within the return window. High return rates signal product quality, sizing, or expectation issues. Must be tracked per channel (online returns higher) and category.
Formula¶
Benchmark¶
Fashion eCommerce: 20–40%; In-store: 5–10%
Related Model¶
| Dimension | Values |
|---|---|
| Capabilities | returns-management |
| Business Objects | return · order |
| Lifecycles | return-lifecycle |
| Tags | returns quality margin |