Retail Media Management¶

intelligence promotion

Sponsored offers can be activated, served, and attributed using consent-aware first-party commerce signals.

Manages sponsored offers and closed-loop attribution across approved retail touchpoints. Enforces audience eligibility and consent before an offer is served, and records exposure and conversion separately from core promotion calculation and pricing decisions.

Overview¶


ID	`retail-media-management`
Domain	promotion
Classification	`intelligence`
Actors	`marketing-manager`, `data-analyst`, `system`
Services	3
Events	3
Processes	1
Applications	1

Services¶

ID	Name	Description
`activate-sponsored-offer`	Activate Sponsored Offer	Activates a consent-aware sponsored offer for approved channels, audience rules, and effective dates.
`record-sponsored-offer-exposure`	Record Sponsored Offer Exposure	Records that an eligible customer or anonymous session was served an active sponsored offer at an approved touchpoint.
`attribute-sponsored-offer`	Attribute Sponsored Offer	Records a closed-loop attribution outcome using approved exposure, order, and consent evidence.

Events Emitted¶

Event	Subject	Description
`sponsored-offer-activated`	``	A sponsored offer was activated for approved dates, touchpoints, and consent-aware audience rules.
`sponsored-offer-exposed`	``	An eligible session or customer was served a sponsored offer at an approved touchpoint.
`sponsored-offer-attributed`	``	An approved closed-loop conversion or other attribution outcome was recorded for a sponsored offer.

Processes¶

Process	Name	Classification
`retail-media-attribution`	Retail Media Attribution	management

Applications¶

Application	Name	Tier
`retail-media-platform`	Retail Media Platform

Metrics & KPIs¶

Metric	Alias	Unit	Direction
Sponsored Offer Attribution Coverage	SOAC	percentage	↑

Validation Rules¶

Rule	Type	Applies To	Severity
`retail-media-requires-consent-aware-audience`	`pre-condition`	`retail-media-attribution`	invariant