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Retail Media Attribution

scheduled management

Outcome

A sponsored offer is activated for eligible audiences and has its approved closed-loop exposure and conversion outcome recorded separately from core pricing and promotion state.

Service Flow

flowchart LR
    S0["Activate Sponsored Offer"]
    S1["Record Sponsored Offer Exposure"]
    S0 --> S1
    S2["Attribute Sponsored Offer"]
    S1 --> S2

Capabilities

Retail Media Management Customer Consent Customer Segmentation Promotions Order Management

Domains

promotion customer order commerce

Business Objects

Object Classification Domain
sponsored-offer aggregate-root promotion
customer aggregate-root customer
order aggregate-root order
promotion aggregate-root promotion

Business Services

  • activate-sponsored-offer
  • record-sponsored-offer-exposure
  • attribute-sponsored-offer

Applications

Application Classification
Retail Media Platform retail-media-platform system-of-intelligence
CRM crm system-of-intelligence
Promotion Engine promotion-engine system-of-intelligence
OMS oms system-of-record
POS pos system-of-engagement
eCommerce Platform ecommerce-platform system-of-engagement
Event Classification Object Terminal
CustomerConsentUpdated updated consent —
CustomerConsentRevoked transitioned consent ✓
CustomerSegmentCalculated calculated customer —
CustomerSegmentAssigned transitioned customer —
BasketConverted transitioned basket ✓
OrderCreated created order —
OrderValidated transitioned order —
OrderConfirmed transitioned order —
OrderModified updated order —
OrderCancelled transitioned order ✓
OrderClosed transitioned order ✓
PromotionApplied transitioned promotion —
PromotionEvaluated calculated promotion —
CouponValidated calculated coupon —
CouponRedeemed transitioned coupon ✓
CustomerSegmentCreated created customer-segment —
CustomerSegmentUpdated updated customer-segment —
CustomerSegmentArchived transitioned customer-segment —
CustomerConsentUpdated updated customer —
ConsentRecorded created consent —
ConsentUpdated updated consent —
ConsentWithdrawn transitioned consent —
ConsentDeclined transitioned consent —
ConsentExpired transitioned consent —
SponsoredOfferActivated transitioned sponsored-offer —
SponsoredOfferExposed updated sponsored-offer —
SponsoredOfferAttributed transitioned sponsored-offer ✓
Endpoint Method Service Description
/orders POST create-order Creates a new Order from a validated Basket, transition…
/orders/{id} GET track-order Retrieves the full state of an Order including lines, p…
/orders/{id}/cancel POST cancel-order Cancels a confirmed Order, triggering reversal of payme…
/orders/{id}/confirm POST confirm-order Confirms a validated Order once payment is authorised, …
/promotions/evaluate POST evaluate-promotions Evaluates all applicable promotions against a basket, a…

Validation Rules

Rule Type Severity Condition
retail-media-requires-consent-aware-audience pre-condition invariant sponsored-offer.audience-policy is not null AND custome…

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