Touchpoint Catalog¶
Unified Commerce touchpoints define the customer-facing and partner-facing channels through which UC capabilities are delivered. Each touchpoint specifies its type (digital / physical / assisted), supported capabilities, processes, and events produced.
| Touchpoint | Type | Ownership | Capabilities | Processes |
|---|---|---|---|---|
| 🌐 Web Store | Digital | Owned | 15 | 8 |
| 🌐 Mobile App | Digital | Owned | 16 | 6 |
| 🏪 Physical Store | Physical | Owned | 15 | 10 |
| 🏪 Self-Service Kiosk | Physical | Owned | 10 | 5 |
| 🌐 Third-Party Marketplace | Digital | Third-Party | 7 | 3 |
| 🎧 Call Centre / Customer Service | Assisted | Owned | 9 | 3 |
| 🏪 Clienteling Tablet | Physical | Owned | 9 | 5 |
| 🌐 Social Commerce | Digital | Third-Party | 6 | 2 |
| 🌐 Partner / B2B API | Digital | Third-Party | 7 | 2 |
| 🏪 Associate Mobile Workspace | Physical | Owned | 8 | 5 |
| 🏪 SoftPOS Device | Physical | Owned | 6 | 3 |
| 🏪 Smart Checkout Sensor | Physical | Owned | 3 | 3 |