Customer Segmentation¶

intelligence customer

Customers can be segmented based on behaviour and attributes for targeting and personalisation.

Classifies customers into named segments based on behavioural, transactional, demographic, and lifecycle attributes. Segments are computed, assigned, and propagated to marketing, promotions, pricing, and personalisation capabilities to enable targeted and relevant customer experiences.

Overview¶


ID	`customer-segmentation`
Domain	customer
Classification	`intelligence`
Actors	`marketing-manager`, `data-analyst`, `system`
Services	3
Events	5
Processes	2
Applications	1

Services¶

ID	Name	Description
`calculate-segment`	Calculate Segment	Evaluates segmentation rules against customer profile and behavioural data, determining segment membership.
`assign-segment`	Assign Segment	Assigns a customer to one or more computed segments and stores the assignment with effective date.
`retrieve-segment`	Retrieve Segment	Returns the current segment assignments for a customer, including segment metadata and assignment date.

Events Emitted¶

Event	Subject	Description
`customer-segment-calculated`	``	The customer's segment membership was recalculated based on updated attributes or behaviour.
`customer-segment-assigned`	``	A customer was assigned to a specific segment following segmentation evaluation.
`customer-segment-created`	``	A new Customer Segment has been defined.
`customer-segment-updated`	``	A Customer Segment's criteria or metadata has been updated.
`customer-segment-archived`	``	A Customer Segment has been archived and is no longer active.

Processes¶

Process	Name	Classification
`promotional-campaign-launch`	Promotional Campaign Launch	management
`retail-media-attribution`	Retail Media Attribution	management

Applications¶

Application	Name	Tier
`crm`	CRM

Validation Rules¶

Rule	Type	Applies To	Severity
`retail-media-requires-consent-aware-audience`	`pre-condition`	`retail-media-attribution`	invariant