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🛒 Conversion Rate¶

Alias: CR Domain: Commerce · Category: Efficiency · Unit: % · Direction: ↑ Higher is better

Percentage of sessions or visits that result in a completed purchase. Measured per channel and in aggregate. Key indicator of checkout friction and product-market fit.

Formula¶

(Completed orders ÷ Total sessions) × 100

Benchmark¶

eCommerce: 1–4%; POS: 20–40%

Dimension	Values
Capabilities	`checkout` · `basket-management` · `product-discovery`
Business Objects	`basket` · `order`
Lifecycles	`basket-lifecycle` · `order-lifecycle`
Tags	`funnel` `checkout` `digital`