🛒 Average Order Value¶

Alias: AOV Domain: Commerce · Category: Revenue · Unit: Currency (€/£/$) · Direction: ↑ Higher is better

Average monetary value of a completed order. Indicates basket size and upsell / cross-sell effectiveness. Calculated per channel and in aggregate.

Formula¶

GMV ÷ Number of confirmed orders

Dimension	Values
Capabilities	`checkout` · `basket-management` · `promotions`
Business Objects	`order` · `basket`
Lifecycles	`order-lifecycle` · `basket-lifecycle`
Tags	`financial` `basket` `upsell`