👤 Customer Retention Rate¶

Alias: CRR Domain: Customer · Category: Customer · Unit: % · Direction: ↑ Higher is better

Percentage of customers who make a repeat purchase within a defined window (typically 12 months). Core indicator of loyalty programme effectiveness.

Formula¶

((Customers at end of period − New customers) ÷ Customers at start) × 100

Dimension	Values
Capabilities	`loyalty` · `customer-profile`
Business Objects	`customer`
Lifecycles	`customer-lifecycle` · `loyalty-member-lifecycle`
Tags	`loyalty` `retention` `CX`