CRM — Customer Relationship Management¶

Purpose¶

The CRM owns customer identity, profile, consent and customer engagement history.

Responsibilities¶

• Customer identity management
• Customer profile management
• Consent management
• Customer engagement history
• Clienteling support

Explicit Non-Responsibilities¶

• Order lifecycle ownership
• Payment authorization
• Inventory ownership

Business Services¶

• Register Customer
• Search Customer
• Update Customer
• Merge Customer
• Retrieve Customer History

Published Events¶

• CustomerRegistered
• CustomerUpdated
• CustomerMerged
• CustomerConsentUpdated

Consumed Events¶

• OrderCompleted
• VoucherRedeemed