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👤 Customer Lifetime Value¶

Alias: CLV / LTV Domain: Customer · Category: Revenue · Unit: Currency (€/£/$) · Direction: ↑ Higher is better

Predicted net revenue attributed to the entire future relationship with a customer. Guides acquisition spend, loyalty investment, and personalisation strategy.

Formula¶

AOV × Purchase frequency × Average customer lifespan

Dimension	Values
Capabilities	`customer-profile` · `loyalty` · `clienteling`
Business Objects	`customer`
Lifecycles	`customer-lifecycle`
Tags	`customer` `financial` `segmentation`