engagement customer
Customer profile, preferences and contact data can be retrieved and maintained.
Maintains and serves the authoritative, unified record of a customer's personal data, contact information, communication preferences, and behavioural attributes. Acts as the single source of truth for customer data consumed by personalisation, CRM, clienteling, and loyalty capabilities.
ID customer-profile
Domain customer
Classification engagement
Actors customer, store-associate, marketing-manager, system
Services 3
Events 5
Processes 5
Applications 2
ID
Name
Description
retrieve-customer-profileRetrieve Customer Profile
Returns the full customer profile including contact data, preferences, and behavioural attributes for a given customer ID.
update-customer-profileUpdate Customer Profile
Updates one or more fields of the customer profile and publishes a customer-updated event.
manage-customer-preferencesManage Customer Preferences
Reads or writes a customer's communication channel, language, and notification preferences.
Event
Type
Subject
Description
customer-updated``
One or more profile attributes of an existing customer were modified.
customer-preferences-updated``
A customer's communication or product preferences were updated.
address-added``
A new address was added to a customer profile or order.
address-updated``
An existing address record was modified.
customer-profile-updated``
A Customer profile (name, email, preferences, etc.) has been updated.
Application
Name
Tier
clienteling-appClienteling App
crmCRM
Rule
Type
Applies To
Severity
customer-registration-requires-no-duplicatepre-conditioncustomer-registrationinvariant