engagement customer
Customers can be registered, authenticated and uniquely resolved across channels.
Establishes, verifies, and maintains a singular, persistent identity for each customer across all touchpoints and channels. Provides the identity resolution foundation on which personalisation, loyalty, consent management, and cross-channel continuity depend. Includes registration, authentication, deduplication, and identity merging workflows.
ID customer-identity
Domain customer
Classification engagement
Actors customer, store-associate, system
Services 4
Events 4
Processes 4
Applications 2
ID
Name
Description
register-customerRegister Customer
Creates a new customer identity record with authentication credentials and returns the resolved customer ID.
authenticate-customerAuthenticate Customer
Validates customer credentials and returns an authenticated session token for subsequent service calls.
search-customerSearch Customer
Searches for customers by email, phone, loyalty card, or name, returning a ranked list of candidate matches.
merge-customerMerge Customer
Merges two duplicate customer identity records into a single canonical record, preserving all history.
Event
Type
Subject
Description
customer-registered``
A new customer record was created in the system with identity and contact information.
customer-identified``
A known customer was recognised and matched to an existing profile during an interaction.
customer-merged``
Two or more duplicate customer records were merged into a single canonical identity.
customer-created``
A new Customer record has been created in the CRM or loyalty system.
Application
Name
Tier
posPOS
ecommerce-platformeCommerce Platform
Rule
Type
Applies To
Severity
loyalty-enrollment-requires-no-existing-accountpre-conditionloyalty-enrollmentinvariant
endless-aisle-requires-active-channelpre-conditionendless-aisleinvariant
customer-registration-requires-no-duplicatepre-conditioncustomer-registrationinvariant
loyalty-enrollment-creates-memberpost-conditionloyalty-enrollmentinvariant