Skip to content

🛒 Units Per Transaction¶

Alias: UPT Domain: Commerce · Category: Revenue · Unit: Count · Direction: ↑ Higher is better

Average number of line items per completed order. Proxy for cross-sell effectiveness and product range breadth. Key in clienteling and in-store contexts.

Formula¶

Total units sold ÷ Number of completed orders

Dimension	Values
Capabilities	`basket-management` · `clienteling` · `promotions`
Business Objects	`order` · `basket`
Lifecycles	—
Tags	`basket` `cross-sell` `store`