Retail Media Attribution · Consent-Aware Sponsored Offer Attribution¶
A sponsored offer is activated for an eligible, consent-aware audience and its approved exposure and conversion evidence is attributed separately from core pricing and promotion ownership.
| Domains | promotion · customer · order · commerce |
| Actors | retail-media-manager · customer · attribution-service |
| Process | Retail Media Attribution |
| Capabilities | 5 |
| Steps | 4 |
| Events | 3 |
| Lifecycles | 3 |
| Min UCMI | 2.5 |
⚙️ Step-by-Step Flow¶
| # | Step | Actor | Lifecycle | State Change | Event |
|---|---|---|---|---|---|
| 1 | Activate sponsored offer | retail-media-manager | sponsored-offer-lifecycle |
draft → active | sponsored-offer-activated |
| 2 | Confirm audience eligibility | attribution-service | sponsored-offer-lifecycle |
active → active | sponsored-offer-activated |
| 3 | Record sponsored exposure | attribution-service | sponsored-offer-lifecycle |
active → active | sponsored-offer-exposed |
| 4 | Attribute approved outcome | attribution-service | sponsored-offer-lifecycle |
active → attributed | sponsored-offer-attributed |
⚡ Event Sequence¶
sponsored-offer-activated → sponsored-offer-exposed → sponsored-offer-attributed
🔄 Lifecycles Involved¶
🧩 Capabilities Required¶
| Capability | |
|---|---|
retail-media-management |
Retail Media Management |
customer-consent |
Customer Consent |
customer-segmentation |
Customer Segmentation |
promotions |
Promotions |
order-management |
Order Management |
🖥️ Application Coverage¶
Applications that implement the capabilities required by this scenario.
| Capability | Implementing Applications |
|---|---|
retail-media-management |
Retail Media Platform |
customer-consent |
CRM |
customer-segmentation |
CRM |
promotions |
Promotion Engine |
order-management |
OMS · eCommerce Platform |
📊 Readiness by Profile¶
Capability readiness across assessment profiles.
| Profile | Capabilities Met | Avg Score | Ready? |
|---|---|---|---|
| Acme Electronics | 3/5 | 1.4 | ❌ |
| BuildPro Trade | 4/5 | 1.8 | ❌ |
| Flash Delivery | 2/5 | 1.6 | ❌ |
| Luxe Maison | 2/5 | 1.6 | ❌ |
| Metro Fresh Group | 2/5 | 1.4 | ❌ |
| Stella Fashion Group | 4/5 | 2.0 | ❌ |
| Reference Tier 2 Non-food Retailer | 4/5 | 2.4 | ❌ |
✅ Preconditions¶
- Sponsored offer, audience purpose, and measurement policy are approved
- Consent and audience eligibility can be evaluated at the supported touchpoint
🎯 Success Criteria¶
- Exposure and attribution are consent-aware and auditable
- Core price and promotion authority remains unchanged
- Attribution coverage can be measured without creating a customer-data purpose bypass
⚠️ Failure Modes¶
- Consent status or attribution context is unavailable
- Offer expires or eligibility changes before exposure
- Conversion cannot be linked to an approved measurement policy
UCMI Requirements¶
Minimum UCMI Score: 2.5
| Capability | Minimum Level |
|---|---|
retail-media-management |
🟠 2 |
customer-consent |
🟠 2 |
customer-segmentation |
🟠 2 |
promotions |
🟠 2 |
order-management |
🟠 2 |
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