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⭐ Loyalty Redemption Rate¶

Alias: LRedR Domain: Loyalty · Category: Customer · Unit: % · Direction: ↑ Higher is better

Percentage of accrued loyalty points or vouchers that are redeemed. Low redemption may indicate poor programme awareness or poor point value perception.

Formula¶

(Points / vouchers redeemed ÷ Points / vouchers issued) × 100

Dimension	Values
Capabilities	`loyalty` · `voucher-management`
Business Objects	`loyalty-member` · `voucher`
Lifecycles	`loyalty-member-lifecycle` · `voucher-lifecycle`
Tags	`loyalty` `engagement` `redemption`