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🛒 Cart Abandonment Rate

Alias: CAR Domain: Commerce · Category: Efficiency · Unit: % · Direction: ↓ Lower is better

Percentage of baskets that are created but never converted to an order. High abandonment signals checkout friction, payment issues, or pricing concerns.

Formula

(1 − Converted baskets ÷ Total baskets created) × 100

Benchmark

Industry average: ~70%

Dimension Values
Capabilities basket-management · checkout
Business Objects basket
Lifecycles basket-lifecycle
Tags funnel checkout abandonment