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⭐ Loyalty Enrollment Rate

Alias: LER Domain: Loyalty · Category: Customer · Unit: % · Direction: ↑ Higher is better

Percentage of transactions where the customer is identified as a loyalty member (identified sales). Key Unified Commerce metric: high identification enables personalisation, targeted offers, and cross-channel tracking.

Formula

(Transactions with identified customer ÷ Total transactions) × 100

Benchmark

Best-in-class Unified Commerce: ≥70%

Dimension Values
Capabilities loyalty · clienteling
Business Objects loyalty-member
Lifecycles loyalty-member-lifecycle
Tags loyalty identification personalisation