Promotional Campaign Launch¶
Marketing defines and activates a promotional campaign that must behave consistently across digital and physical channels. The scenario coordinates audience rules, pricing impact, offer approval, and channel publication before the campaign goes live.
| Domains | promotion · pricing · commerce |
| Actors | marketing-manager · merchandising-manager · system |
| Process | Promotional Campaign Launch |
| Capabilities | 5 |
| Steps | 8 |
| Events | 10 |
| Lifecycles | 3 |
| Min UCMI | 2.8 |
⚙️ Step-by-Step Flow¶
| # | Step | Actor | Lifecycle | State Change | Event |
|---|---|---|---|---|---|
| 1 | Define campaign brief | marketing-manager | promotion-lifecycle |
→ draft | promotion-evaluated |
| 2 | Calculate eligible audience | system | promotion-lifecycle |
draft → targeted | customer-segment-calculated |
| 3 | Assign audience and channels | system | promotion-lifecycle |
targeted → targeted | customer-segment-assigned |
| 4 | Model price impact | system | price-list-lifecycle |
draft → calculated | price-calculated · price-list-applied |
| 5 | Approve promotion mechanics | merchandising-manager | promotion-lifecycle |
targeted → approved | promotion-applied |
| 6 | Publish campaign content | system | catalogue-lifecycle |
draft → updated | catalogue-updated |
| 7 | Activate campaign across channels | system | promotion-lifecycle |
approved → active | catalogue-published · channel-updated |
| 8 | Confirm launch readiness | system | promotion-lifecycle |
active → active | customer-communication-sent |
⚡ Event Sequence¶
promotion-evaluated → customer-segment-calculated → customer-segment-assigned → price-calculated → price-list-applied → promotion-applied → catalogue-updated → catalogue-published → channel-updated → customer-communication-sent
🔄 Lifecycles Involved¶
🧩 Capabilities Required¶
| Capability | |
|---|---|
promotions |
Promotions |
customer-segmentation |
Customer Segmentation |
pricing |
Pricing |
channel-management |
Channel Management |
catalogue-management |
Catalogue Management |
🖥️ Application Coverage¶
Applications that implement the capabilities required by this scenario.
| Capability | Implementing Applications |
|---|---|
promotions |
Promotion Engine |
customer-segmentation |
CRM |
pricing |
Promotion Engine |
channel-management |
eCommerce Platform |
catalogue-management |
eCommerce Platform |
📊 Readiness by Profile¶
Capability readiness across assessment profiles.
| Profile | Capabilities Met | Avg Score | Ready? |
|---|---|---|---|
| Acme Electronics | 3/5 | 1.6 | ❌ |
| BuildPro Trade | 5/5 | 2.6 | ❌ |
| Flash Delivery | 3/5 | 1.8 | ❌ |
| Luxe Maison | 4/5 | 2.4 | ❌ |
| Metro Fresh Group | 3/5 | 1.8 | ❌ |
| Stella Fashion Group | 5/5 | 2.6 | ❌ |
| Reference Tier 2 Non-food Retailer | 5/5 | 2.6 | ❌ |
✅ Preconditions¶
- Campaign rules, dates, and funding model are defined
- Segmentation data is available for any targeted audience logic
- Pricing engine supports the override or discount mechanics being launched
- Channel publication endpoints are available for the planned launch window
🎯 Success Criteria¶
- Campaign activates consistently across all intended channels and touchpoints
- Audience eligibility and price effects are evaluated before activation
- Catalogue and offer content are published without manual re-entry per channel
- Launch confirmation includes an auditable record of approval and activation time
⚠️ Failure Modes¶
- Segment data is stale, causing wrong customers to qualify or be excluded
- Price override conflicts with existing promotion logic and blocks activation
- Campaign publishes to web but not POS, creating inconsistent customer experience
- Approval is delayed and the campaign misses its scheduled start window
UCMI Requirements¶
Minimum UCMI Score: 2.8
| Capability | Minimum Level |
|---|---|
promotions |
🟠 2 |
customer-segmentation |
🟠 2 |
pricing |
🟠 2 |
channel-management |
🟠 2 |
catalogue-management |
🔴 1 |
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