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Clienteling Sale — Operational Experience

End-to-end human journey for Clienteling Sale.
Modelled using the UC-BoK Experience Model (SPEC-016 / ADR-016).


Journeys

Journey Actor Touchpoint Channel Tasks Type
Clienteling Sale — Associate Journey Store Associate mobile-device mobile-in-store 6 Happy path

End-to-End Sequence

Happy-path flow across all actors.

sequenceDiagram
    participant store_associate as Store Associate
    participant CRM as Crm

    store_associate->>SYS: Retrieve Customer Profile Clienteling
    SYS-->>store_associate: CustomerProfileRetrieved
    store_associate->>SYS: Review Purchase History Clienteling
    SYS-->>store_associate: PurchaseHistoryReviewed
    store_associate->>SYS: Present Personalised Recommendations
    SYS-->>store_associate: RecommendationsPresented
    store_associate->>ASS: Review Guided Recommendation
    ASS-->>store_associate: recommendation-generated
    store_associate->>SYS: Build Clienteling Basket
    SYS-->>store_associate: ClientelingBasketUpdated
    store_associate->>SYS: Complete Clienteling Order
    SYS-->>store_associate: ClientelingOrderCompleted

Clienteling Sale — Associate Journey

Guided selling journey using customer profile, history, recommendations, and assisted order completion.

Actor Store Associate
Touchpoint mobile-device
Channel mobile-in-store
Precondition
Postcondition

🔍 Step 1 — Retrieve Customer Profile Clienteling

Clienteling associate retrieves the customer 360 profile to see identity, loyalty status, saved preferences, and recent engagement.

Direction Business Objects
Input customer
Output customer

Capabilities: customer-profile clienteling

Events: CustomerProfileRetrieved

Interactions:

# Interaction Type Input Output Event
1 Search Customer Profile 🔎 search customer customer
2 Open Customer 360 Profile ✅ confirm customer customer CustomerProfileRetrieved

👁️ Step 2 — Review Purchase History Clienteling

Clienteling associate reviews the customer purchase history, returns, and brand preferences to prepare relevant recommendations.

Direction Business Objects
Input customer, order
Output customer

Capabilities: clienteling customer-profile

Events: PurchaseHistoryReviewed

Interactions:

# Interaction Type Input Output Event
1 View Purchase History 👁️ review customer customer
2 Review Preference Signals ✅ confirm customer customer PurchaseHistoryReviewed

📢 Step 3 — Present Personalised Recommendations

Clienteling associate presents personalised product recommendations based on the customer profile, history, and stated preferences.

Direction Business Objects
Input customer, product, catalogue
Output product

Capabilities: clienteling catalogue-management

Events: RecommendationsPresented

Interactions:

# Interaction Type Input Output Event
1 Review Recommended Products 🔔 notify customer product RecommendationsPresented
2 Present Personalised Recommendation ✅ confirm customer product RecommendationsPresented

👁️ Step 3 — Review Guided Recommendation

Store associate reviews an explainable product or next-best-action recommendation, validates relevance with the customer, and accepts, adapts, or declines it using professional judgement.

Direction Business Objects
Input customer, decision-record, product, inventory
Output decision-record

Capabilities: guided-selling decision-intelligence clienteling inventory-visibility

Events: recommendation-generated recommendation-responded

Interactions:

# Interaction Type Input Output Event
1 Review Recommendation Evidence 👁️ review decision-record decision-record recommendation-generated
2 Record Recommendation Response ✅ confirm decision-record decision-record recommendation-responded

📥 Step 4 — Build Clienteling Basket

Clienteling associate adds selected products to the basket while refining the assortment with the customer during the guided sale.

Direction Business Objects
Input product, basket
Output basket

Capabilities: basket-management clienteling

Events: ClientelingBasketUpdated

Interactions:

# Interaction Type Input Output Event
1 Add Recommended Item 🟦 input product basket
2 Confirm Basket Composition ✅ confirm product basket ClientelingBasketUpdated

⚙️ Step 5 — Complete Clienteling Order

Clienteling associate completes the assisted sale by reviewing the basket, taking payment, and submitting the clienteling order.

Direction Business Objects
Input basket, payment, customer
Output order, payment

Capabilities: order-management payment-processing clienteling

Events: ClientelingOrderCompleted

Interactions:

# Interaction Type Input Output Event
1 Review Assisted Sale Summary 👁️ review basket order
2 Complete Assisted Sale ⚙️ execute basket order ClientelingOrderCompleted


EXP-CLIENTELINGSALE — Clienteling Sale Operational Experience — UC-BoK v0.9-alpha