management customer
Customer consent records can be created, updated and revoked in compliance with regulations.
Records, maintains, and enforces the customer's explicit consent for data processing, marketing communications, and data sharing, in compliance with GDPR and equivalent regulations. Provides consent state to all downstream capabilities that depend on lawful data processing grounds.
ID customer-consent
Domain customer
Classification management
Actors customer, compliance-officer, system
Services 3
Events 8
Processes 4
Applications 1
ID
Name
Description
record-consentRecord Consent
Records a new consent grant for a customer for a specific purpose (marketing, profiling, data sharing) with timestamp and channel.
update-consentUpdate Consent
Updates the scope or channel of an existing consent record.
revoke-consentRevoke Consent
Revokes a customer's consent for one or more purposes, triggering downstream suppression actions.
Event
Type
Subject
Description
customer-consent-updated``
A customer's data processing consent settings were recorded or modified.
customer-consent-revoked``
A customer withdrew consent for data processing; the consent object is now inactive.
customer-consent-updated``
A Customer's marketing consent preferences have been updated.
consent-recorded``
A Customer Consent record has been created and activated.
consent-updated``
A Customer Consent record has been partially updated (channel preferences changed).
consent-withdrawn``
A Customer has revoked all or remaining consent.
consent-declined``
A Customer declined to grant consent at request.
consent-expired``
A Consent record has expired due to retention policy.
Application
Name
Tier
crmCRM
Rule
Type
Applies To
Severity
customer-registration-requires-no-duplicatepre-conditioncustomer-registrationinvariant
retail-media-requires-consent-aware-audiencepre-conditionretail-media-attributioninvariant