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Customer Registration — New Customer Onboarding

customer action engagement

Outcome

A new customer can create a verified identity profile that enables personalised commerce, loyalty, and communication across all channels.

Service Flow

flowchart LR
    S0["Register Customer"]
    S1["Verify Identity"]
    S0 --> S1
    S2["Record Consent"]
    S1 --> S2
    S3["Enroll Member"]
    S2 --> S3

Capabilities

Customer Identity Customer Profile Customer Consent Loyalty

Domains

customer loyalty

Business Objects

Object Classification Domain
customer aggregate-root customer
customer-profile entity customer
consent entity customer
address value-object customer
loyalty-member aggregate-root loyalty

Business Services

  • register-customer
  • verify-identity
  • record-consent
  • enroll-member

Applications

Application Classification
CRM crm system-of-intelligence
Loyalty Platform loyalty-platform system-of-record
eCommerce Platform ecommerce-platform system-of-engagement
Event Classification Object Terminal
CustomerRegistered created customer —
CustomerIdentified transitioned customer —
CustomerMerged transitioned customer —
CustomerUpdated updated customer —
CustomerPreferencesUpdated updated customer —
CustomerConsentUpdated updated consent —
CustomerConsentRevoked transitioned consent ✓
LoyaltyMemberEnrolled created loyalty-member —
LoyaltyPointsCalculated calculated loyalty-account —
LoyaltyPointsIssued transitioned loyalty-account —
LoyaltyPointsRedeemed transitioned loyalty-account —
LoyaltyBenefitsCalculated calculated loyalty-account —
AddressAdded created address —
AddressUpdated updated address —
PointsIssued updated loyalty-account —
PointsRedeemed updated loyalty-account —
CustomerCreated created customer —
CustomerProfileUpdated updated customer —
CustomerCommunicationSent created customer —
CustomerConsentUpdated updated customer —
LoyaltyCardActivated created loyalty-member —
LoyaltyPointsAccrued updated loyalty-member —
ConsentRecorded created consent —
ConsentUpdated updated consent —
ConsentWithdrawn transitioned consent —
ConsentDeclined transitioned consent —
ConsentExpired transitioned consent —
LoyaltyPointsEarned updated loyalty-account —
Endpoint Method Service Description
/customers POST register-customer Registers a new Customer, creating a unique identity re…
/customers GET search-customer Resolves a Customer by email, phone, loyalty card or ex…
/customers/{id} GET retrieve-customer-profile Retrieves the full Customer profile including preferenc…
/loyalty/members POST enroll-member Enrolls a Customer in the loyalty programme, creating a…
/loyalty/accounts/{id}/points POST issue-points Issues loyalty points to a member's account based on a …
/loyalty/accounts/{id}/redemptions POST redeem-points Redeems loyalty points against a basket during checkout…
/members/{id}/earn POST issue-points Awards loyalty points to a member account based on a co…
/members/{id}/redeem POST redeem-points Redeems loyalty points as a payment tender during check…
/members/{id}/balance GET calculate-points Returns current points balance, tier status, and next t…

Validation Rules

Rule Type Severity Condition
customer-registration-requires-no-duplicate pre-condition invariant no customer exists with same email or phone

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