Loyalty Management¶

management loyalty

The loyalty programme configuration, tier definitions, accrual rules, and member lifecycle are managed.

Provides the programme configuration layer for the loyalty capability: defines tier thresholds, accrual and redemption rates, earn rules by product category or channel, member lifecycle policies (expiry, re-activation, merge), and the rewards catalogue. Enables commercial and CRM teams to evolve the programme without engineering intervention.

Overview¶


ID	`loyalty-management`
Domain	loyalty
Classification	`management`
Actors	`loyalty-manager`, `marketing-manager`, `system`
Services	4
Events	0
Processes	1
Applications	1

Services¶

ID	Name	Description
`manage-loyalty-tiers`	Manage Loyalty Tiers	Creates, updates, or deletes tier definitions (thresholds, names, benefits) in the loyalty programme configuration.
`manage-accrual-rules`	Manage Accrual Rules	Manages the earn rules that determine how points are calculated per product category, channel, or campaign.
`manage-member-lifecycle`	Manage Member Lifecycle	Handles member lifecycle policies: account expiry, re-activation, dormancy, and merging of duplicate accounts.
`manage-loyalty-catalogue`	Manage Loyalty Catalogue	Manages the rewards catalogue: adds, updates, or retires redeemable rewards and their point cost.

Processes¶

Process	Name	Classification
`loyalty-tier-upgrade`	Loyalty Tier Upgrade	management

Applications¶

Application	Name	Tier
`loyalty-platform`	Loyalty Platform

Lifecycle¶

Lifecycle	States	ID
Loyalty Member Lifecycle	7 states	loyalty-member-lifecycle